The Helix, London

What comes with a brand-new look? A brand-new name of course. Previously known as just Host Wembley, we wanted to give our new building a name with strong physical and emotional meaning. That’s why we chose The Helix.

As we’ve already mentioned, our building’s makeover is more than just aesthetics; and so is its name. Of course, there is a natural connection between the name The Helix and the physical shape of the building. Afterall a helix is a beautiful, rounded shape, and so is our London Student accommodation. And the connecting strands within the helix are also reminiscent of the slatted wood of the building’s new interior.

But The Helix refers to a centrifuge of community, creativity and also the curved elements of the interior architecture which create warm and intimate shared spaces. The Helix shape is common in shells, which have communicative as well as protective qualities; both of which resonate with our offering.